kate shay
kate shay
kate shay
kate shay
kate shay
cutefruit_oranges

Sunkist Cute Fruit

As a new client to Edelman Digital, we were tasked with getting higher engagement on the social communities for Sunkist. Knowing that our target audience was parents of younger kids, we decided to inspire them with “cute fruit” they could potentially mimic for their own little nuggets. We designed, built and shot each one by […]

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poemgrams_heart

PayPal #poemgrams

Can’t buy love, can buy poems. Challenge: PayPal is seen as an online payment platform, and only an online payment platform. We wanted to show people that it could be used to make payments anytime, anywhere, including peer-to-peer transactions. That includes paying for a truly original Valentine’s Day present—a poem. Implementation: In the week leading […]

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creative newsroom header

Edelman’s Creative Newsroom

In May of 2013 I was hired by Edelman to be the creative lead for their newly established Creative Newsroom. What’s that, you ask? I had the same question. It turns out that Edelman had this great idea to up their game with their social media clients, and I was all in. To break it […]

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pp_holiday_manifesto_teaser

PayPal Eclectographs

Real gifts for real people PayPal wanted to show up a bit differently for the 2013 holiday season. Instead of the tired gift guides that we see year in and year out, we wanted to spice things up a bit — rather than shopping for a “mom” or a “male, 18-24″ we created real people […]

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Day of the Dead

Skype for the Holidays

I had the pleasure of working with Nicolas Zurcher on this beautiful set of shots for the holiday season. These 3 pieces lived on Skype’s social channels, reminding us that you don’t have to be in the same physical location to celebrate the holidays with your loved ones. Role: Associate Creative Director/Creative Lead

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LookBook

PayPal Little Luxuries LookBook

We decided to give PayPal a bit of a makeover with the launch of the PayPal Little Luxuries LookBook. This was a truly integrated campaign between Edelman account and creative, PayPal’s social and marketing teams, top tier blogger and photographer influencers (Blair Eadie of Atlantic-Pacific and Sonya Yu) and two strategic merchant partners. The LookBook […]

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campaigns

cutefruit_oranges
Sunkist Cute Fruit

As a new client to Edelman Digital, we were tasked with getting higher engagement on the social comm…

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branding

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tibbr.com

after i redesigned the entire product, it was time to update the website to reflect the new look &am…

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mobile

tibbr for the iPad, banner
tibbr for the iPad

Re-designing tibbr for mobile was great – for a smartphone. But the fact is the iPad offers mu…

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iphoneography

SYM wolf classic
SYM Wolf Classic photo shoot

The owner of sfmoto contacted me via Instagram wondering if I’d be interested in doing a photo…

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UI Design

tibbr for the iPad, banner
tibbr for the iPad

Re-designing tibbr for mobile was great – for a smartphone. But the fact is the iPad offers mu…

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