LG Fashion on Facebook got a huge makeover. We wanted to make it more of a platform, rather than campaign-specific, as it had been. We made a much more dynamic home page, called “What’s New,” that pulls in the latest blog entries and twitter feed, has quiz and sweeps modules, a Trendspotting module for user-gen photos, and allows for user feedback via email. There is a new sweepstakes to enter and digital fashion quiz to take, which will help spread the word of LG Fashion in the social realm. See ya later, Eva and Victoria. You sure are pretty, but it’s time for a more relateable audience. Plus, our license ran out.
