Ghirardelli Holiday Prep Kitchen Campaign
Everyone knows that Ghirardelli makes delicious candies, but did you know they also have amazing baking chocolate? We made sure to spread the word just in time for the 2014 holiday party season by partnering with Bon Appetit and several baking influencers. We created the Holiday Prep Kitchen live stream — hosted in the Bon Appetit kitchen — where we invited several well-known baking influencers to join a Bon Appetit pastry chef in preparing different “small bites” recipes, perfect to make for your next party and really impress your friends. And of course all of the recipes featured Ghirardelli baking chocolate.
We advertised the event across all of Ghirardelli’s owned social channels (Facebook, Instagram and Twitter) as well as Bon Appetit and the influencer’s channels, inviting everyone to tune in, live-tweet questions for tips, tricks and general information, and watch as several baking masters prepare delicious chocolate treats. Afterwards we created a “small bites” Pinterest board complete with beautiful images of the final products, all the recipes, and even baking tips from each of the participants.
Role: Associate Creative Director and Creative Lead
Pre-event social posts:
Screen grabs from the live event feed:
The Pinterest board, perfect for ongoing inspiration, sharing with friends, and a few of the tips and tricks from the live feed: