HP Social Content: Consumer Laptops
When I was hired at designkitchen as the Creative Director of their San Francisco office, I also inherited a small portion of HP’s social content. My goals: grow the account organically, uplevel the creative coming out of the office, and grow the office’s capabilities.
At first, we were creating Always On and Demand Gen content for HP’s consumer laptops, both designed and with custom in-house photography. I’m not going to cover Demand Gen work here, since my first main focus was our Always On content.
One of the very first series we created was called True Colors, and it helped us get on track with the clients as far as engagement, sentiment and reach. Additionally, this series was touted as Best in Class content from a brand by both Facebook and Twitter.
I’d love to walk you through the thinking, strategy, and execution of everything in person, but for the purposes of this portfolio I’m actually going to let everything speak for itself—as social should. Three months into my time there, designkitchen was awarded the Social AOR for HP, and we immediately added new members to the team (growing from 3 to 16), so the types of creative we were creating also evolved. If you would like to chat about our process and strategy, get in touch! I could talk about this work for hours.
The creative team represented here: Rachael Laffin, Dolly Totes, Mike Haftel, Sara Iravani, Tina Chen, Jonathan Davis, Jennifer Phillips and Shaina Hodgkinson.
Note: below the static imagery there are also a bunch of motion pieces. Please hit play! Enjoy: