#iflmDog the Book
Funny story. A little while ago I started the tag #ifuckinglovemydog as a joke on Instagram. It started to take off, so I began promoting it and fostering a community around photo challenges.
Then, much to my surprise, several of my followers asked me to curate a book based off of it. I kickstartered it (even had a filmmaker contact me to make the video), funded at 115%, designed it and had it printed locally. The book has been shipped to all who funded my kickstarter.
Due to about a year of the tag being banned on Instagram, I rebranded to @iflmDog, and have since trademarked the hashtag.