After we redesigned the entire product, it was time to update the website to reflect the new look & feel of tibbr. I called up one of my favorite writing partners from Publicis and we went to work on the overhaul. The old site was now completely off-brand and needed a lot of finessing when it came to the brand voice. How do you explain an incredibly complex product in an easily digestible way? I hope we found an answer.
Role: Creative Director & Designer
Writer: Ward Evans
Product tour rollovers: