We recently created a multi-author fashion blog that integrates with the Facebook application in the second phase of LG Fashion. It just launched a few hours ago—already several of our bloggers have contributed. We signed on 8 medium- to well-known bloggers within the fashion community in hopes that they will have enough contrast to appeal to all our users (and enough of a following to bring them all in).

The design is simple and familiar—why reinvent the blog when it’s working so well? The latest post is featured on the “what’s new” masthead on facebook alongside an image of the auther. This way the content is always looking fresh and keeps users returning.

Here’s hoping.