Revel and Rouse is a brand created by the women of Noise 13 Strategy and Design, a project which I am proud to say I led 100%. I have a separate post on my site that dives further into the brand and website creation, while this one focuses on the social content.

The moment we had our identity worked out I began the process of creating our social accounts. I created accounts on Facebook, Instagram, Twitter and Linkedin, but due to strict laws around cannabis marketing, we were highly constrained on what we could post. For this reason, we decided to focus our attention on building brand awareness and growing our audience on Instagram.

I created several different posting themes to create content around so that we could easily iterate, and with the help of photographer Christie Malvin, started creating custom content on a weekly basis. A combination of product and lifestyle photography (as well as strategically-used stock), quotes from famous women, educational posts around terpines created for us by one of our contributors, as well as some custom pen & ink drawings and copywriting by myself, and we were able to create a steady cadence of well-received content that started to build our brand’s look and feel.

View Revel and Rouse on Instagram

Strategy • Design • Copywriting • Creative Direction • Platform Management + Posting Cadence